Advertising Age invited young creatives from everywhere in the world to design a cover for Ad Age's 2016 Cannes Issue.
In the spirit of Cannes' own "Young Lions" competition, the Ad Age Young Creatives Cover Competition looking for a conceptual cover with a strong, impactful visual idea. It’s very simple, but surprisingly elusive: Create a visual capturing the essence of the creative process today.
We speak creativity...
The inspiration came from a legend meant to explain the origin of different languages.
The Tower of Babel:
According to the story, a united humanity of the generations following the Great Flood, speaking a single language and migrating eastward, came to the land of Shinar. There they agreed to build a city and a tower "tall enough to reach heaven". Seeing this, God confounded their speech so that they could no longer understand each other and scattered them around the world.
Living in contemporary world of mass communication, we use huge amounts of information of what happens near and far, but we fail to understand each other. So, this artwork is about the question whether language can be shared, or, the role of creativity today is to provide an universal language resulting in better understanding as individuals, while being cosmopolitan. Visual style was chosen to capture the spirit of Cannes Lions International Festival of Creativity.
The cover
